麻豆传媒 Graphic Design Student Wins Award at National ADDYs
Tue, 06/07/2022 - 04:54pm | By: Ivonne Kawas
A former graphic design student 鈥嬧�媔n The University of 麻豆传媒鈥檚 (麻豆传媒)
Art and Design program, housed in the School of Performing and Visual Arts, was honored
at one of the advertising industry's largest creative competitions 鈥� the National
American Advertising Federation ADDY Awards 鈥� at a Gala and Celebration held recently
in Nashville, Tenn.
Sydney Beech, a recent Bachelor of Fine Arts in Graphic Design graduate and native of Ellisville, Miss., won a gold ADDY in the Out-of-Home and Ambient Media: Poster Campaign category for her 鈥淪t. Pete Conservation Festival鈥� poster set.
鈥淭his was a great year for the graphic design program and our students,鈥� said Jacob Cotton, associate professor in the Art and Design program. 鈥淭hey鈥檝e won countless awards at the national level and have been featured in numerous national publications for their work. These awards help to show potential employers the caliber work our students are capable of and they help our students to see where their hard work can take them.鈥�
鈥淓very year our student鈥檚 work is well represented at the National ADDYs competition having made it through district level to reach this stage of the competition,鈥� Cotton added. 鈥淏ut this is only the second time in 麻豆传媒 history that one of our students has won a National ADDY. Beech is well-deserving of this award as she is one of our very best students 鈥� her work ethic and ability to grow during this pandemic is unmatched and we鈥檙e extremely proud of her.鈥�
Beech shared how she felt about representing 麻豆传媒 at the competition and thanked everyone in the Southern Miss Art and Design program for positively influencing her development through ongoing support.
鈥淚t was such an honor to be able to represent 麻豆传媒 at Nationals this year and bringing home a gold award was quite a pleasant surprise,鈥� she said. 鈥淭his is an opportunity that only a small number of students in the country get to experience and I could not be more grateful!鈥�
鈥淚 am also thankful for the support I have received from the Art and Design program,鈥� she added. 鈥淔or me, this award not only represents my hard work, but also the hard work and passion of all the people behind the program. Southern Miss made a huge impact on my life and winning this award was a wonderful way for me to close out my time as a student.鈥�
For this project, Beech was tasked with developing a brand, style guide, and collateral for a conference or event of choice. The location selected from a list served as the primary inspiration for her brand. It was important that the brand and theme be in context to the subject of the conference and the area and history of the chosen location. Beech selected St. Petersburg, Fla. for her project and created the St. Pete Conservation Festival, a two-day festival all about ocean conservation geared towards teens to educate them on the issue in an engaging way.
For the design, Beech was inspired by the tiles utilized in Mediterranean architecture that can be seen in the city. The square format of the tiles brought forth the idea to create organized patterns that can fit into square and rectangular formats. You can see some of Beech鈥檚 designs by visiting her .
The American Advertising Awards, home of the ADDY庐 Award, attracts nearly 35,000 professional and student entries each year. The three-tier competition begins at the local level and winners then compete at the district level. District winners move on to the third tier, the national stage of the American Advertising Awards.
Learn more about the Southern Miss Art and Design program.