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Wei Wang

Dr. Wei Wang

Associate Professor

Bio

Dr. Wang's research focuses on destination branding, service innovation, and food tourism. She strongly focuses on quantitative research and scale development methods. Her research has been published in over 50 conference proceedings and over 20 top-tier tourism and marketing journals (10 first or single-authored), including 7 CBED elite publications, over 10 on A or A+ on the ABDC list, including Tourism Management (ABDC: A+) and Journal of Travel Research (ABDC: A+).
Dr. Wang has received several prestigious research and teaching awards, including awards from the Society for Marketing Advances, the Association of Marketing Theory and Practice, and the International Society of Travel and Tourism Educators. Dr. Wang is also the recipient of the 2023 Lucas Endowment for Faculty Excellence Award, the Business Advisory Council Research Awards, the SGII Award, the Joseph A. Greene Excellence in Teaching Award, and the Honors College Mentor of the Year Award. She has completed sponsored projects to meet the needs of the community, industry, and the University.

  • PHD - Indiana University-Bloomington (2014)
  • MS - Indiana University-Bloomington (2009)

BA498CA/BA598CA: International Business Administration Seminar Abroad (Italy Business & Culture)
HTM100: Introduction to Hospitality and Tourism.
HTM300: Principles of Hospitality and Tourism Management.
HTM340: Global Tourism.
HTM345: Customer Services Management.
HTM368: Hotel Operations.
HTM385: Introduction to the Convention Industry.
HTM398: Event Operations.
HTM442: Hospitality and Tourism Marketing.
HTM467: Professional Meeting and Event Coordination.
HTM472: Casino and Resort Marketing.
HTM479/HTM479CA: Internships in Hospitality and Tourism.
HTM492/HTM492CA/HTM492H: Special Problems in Hospitality and Tourism.
HON300: Honors Thesis I
HON301: Honors Thesis II

  • Topgolf Tourism Project for Ridgeland, Mississippi, 2024
  • The Casino Loyalty Program: The Moderating Effect of Membership Tier, International Journal of Hospitality and Tourism Administration, 2024,
  • Ethnic Food Truck Consumers’ Satisfaction: A Combination of PLS-SEM and fsQCA Analysis, Tourism Analysis, 2024,
  • Examining the Spatial Dependency between Airbnb and Point of Interest, Journal of Hospitality and Tourism Management, 2024,
  • The Role of Service Robots in Enhancing Customer Satisfaction in Embarrassing Contexts, Journal of Hospitality and Tourism Management, 2024,
  • The Influence of Value Perceptions on Tourist Souvenir Purchase Decisions, International Journal of Tourism Research ,
  • Necessity is the Mother of Innovations: A Qualitative Study of Event Innovations during “Shock” Events, Journal of Convention and Event Management, 2023,
  • Development and validation of a casino service quality scale: A holistic approach, Tourism Management, 2022,
  • The influence of accessibility and motivation on leisure travel participation of people with disabilities, Journal of Travel and Tourism Marketing, 2019,
  • Tourist innovation in air travel, Journal of Travel Research, 2018,
  • Society for Marketing Advances (SMA)
  • International Council on Hotel, restaurant, and Institutional Education (ICHRIE)
  • American Marketing Theory and Practice Association (AMTP)
  • Chinese (Native or Bilingual)

Contact Me

Scianna Hall 3017

Hattiesburg

Email
W.WangFREEMississippi

Phone
228.214.3282

Areas of Expertise

Service Innovation; Customer Experience; Food Marketing; Scale Development; PLS-SEM; fsQCA